What is SEO optimization?
Seo SEO stands for Search Engine Optimization and one of the most commonly used digital marketing techniques to optimize the website for search engines and increase the quantity and quality of site visitors and introduce your products and services through the natural browsing of Google, Bing, Yahoo! and more. .
Simply put, SEO (or with its correct pronunciation) is a set of techniques and guidelines that will improve your site"s ranking in specific keywords, and will increase your visitor"s visibility and, consequently, boom up your business.
What is google ads or adwords?
Google Adwords or Google is Google"s advertising system, which you pay for a specific Google advertising campaign, in which Google places your site above the other search results even first. From now on, a certain amount will be deducted from your account for each click on the site"s links.
Some website administrators do not have enough time to perform SEO and optimize their website or they plan to increase their stats in the short run. So they prefer to use Google ads. Because Google ads no longer need to optimize the site and wait for your link to see the top of the search results. Of course, as you can guess, this method will ultimately cost more than SEO.
What impact does Google ads have on the site?
There have always been different opinions about the impact of Google ads on SEO and the ranking of a site in search results. People assume that by launching Google Adwords PayPal and paying money to Google, their website miraculously ranked better in organic search results. This belief, if it is not 100% incorrect, is 99% wrong. Purchasing a place through Google ads can not improve the status of your site"s SEO.
Two main advantages of Google ads:
1. Increase your brand name searches
Google ads make our website name among the top sites of your business, and this way of seeing your site at the top of the search results will make your name and brand remain in the minds of the searcher, and in the future, they Use your brand in their searches or enter your website address directly into your browser"s address bar. Such searches will make your website more credible for Google.
In fact, one of the most important factors in advertising on Google and its impact on SEO websites is the same. A factor that makes your brand credible amongst the people and be among the big rivals.
2. Increasing your link sharing
Social networks are undoubtedly one of the biggest events in the world. Through these social networks people can easily share their favorite content, pictures, videos and music. Meanwhile, there are people who will share their favorite websites with others. These are people who can help branding and boosting your site.
It is true that social networks do not directly affect the SEO of your website, however, sharing and clicking can lead to increased traffic to your website, which can have a good effect on your site"s SEO situation. To leave
What is the best advertising method for you?
Should you advertise on Google or focus on your site? The answer to this question depends entirely on your needs and amount of funding. Undoubtedly, the best and most effective way to market is to simultaneously focus on Google"s and your site"s advertising so you can get good results now and in the future, and be sure that over time your marketing costs (Because your SEO activity may not be successful with Google).
But if you do not have enough money to focus on both options, you need to pinpoint the goals and time you have, and make your decision accordingly. Do you plan to quickly make money and attract new audiences? So the best choice for you is Google ads. Do you want to make sure your site always has new visitors and at the same time you want to save as much money as possible? So it"s best to choose a SEO.
Whether you are planning to advertise for sale or if your job market varies from time to time, then Google Adwords is likely to be suitable for you as you can quickly and without delay post your visitor to your website and whenever you want your advert. Stop and re-enable.
Do you plan to have a successful and promising web site seen as a valuable source of information in your field of work and who always comes to find the answer to your question? The decision is very good. But without a proper SEO, this will not be possible. Because users trust the natural results of searches more than the results of advertising, and that they are present in normal results, they add to your site"s credit.
Do you plan to focus on just a specific keyword that is very profitable for you? So, it"s best to go to Google Adwords and start advertising for this keyword. Or maybe you want to see all the keywords and searches associated with your work and any new articles you show up quickly on the first pages of the search? So SEO is a better choice, because to Sai